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Mizhilian Musang King

Mizhilian Musang King” brand spokesperson Mr. Loke (Jimmy Loke) was born in Malaysia in 1958 at Karak, Bentong, Pahang. Karak is located at the south east of the world famous Musang King Golden Triangle (connecting Bentong~Raub~Kuala Krau), which is about 60 kilometers away from Kuala Lumpur, the capital city of Malaysia.

Mr. Loke has more than 30 years experience in Musang King Durian plantation. In the 1980s, he acquired a 20-acre durian plantation land located next to Karak Highway that enabled him to start planting Musang King Durian. He used his English name, Jimmy for his durian farm, Jimmy's Durian Resort that becomes an international well known tourist destination now. When there is durian season, many celebrities, political leaders, ministers and government officers including local and overseas tourists flocked to the resort like a pilgrimage crowd that made him overwhelmed.

Durian is a seasonal fruit. The peak season for tourists visit is very short. The quality of the top Musang King durian is influenced by many innate conditions. Mr. Loke often felt there is still a vast room for improvement in serving the best quality of Musang King Durian to his visitors. His ambition is to serve the best Musang King Durian and this inspired him with a greater mission and he spent vast time and energy to find a solution on how to deliver the best Musang King Durian from the trees to the mouths of all durian lovers without any geographical and time restriction.

Mr. Loke coincidentally came across “Grand Straits Garden”, a well established F&B brand in Johor Bahru, Malaysia. GSG has a 35-year-old history with World Golden Medallist Chef and the “World Dessert” champion chef team. GSG is the strongest backup that Mr. Loke dreamt of and this combination enables him to achieve his greatest mission of “from tree to mouth”. With the collaboration of Mr. Loke and GSG, the 'Mizhilian Musang King' durian cuisine was born. The 'Grand Straits Garden' World Gold Chef team has developed a complete set of 'Mizhilian Musang King' in both hot and cold dishes series. These are special desserts after meal can be served as side dishes as well as main dishes and are suitable for all seasons and all ages.

The flagship store of 'Mizhilian Musang King' is located at the 'Grand Straits Garden' Johor Bahru Headquarter and a corner retail shop next to 'Forest City' sale gallery. 'Mizhilian Musang King' is currently establishing a number of overseas flagship stores where locations have been selected in the major cities in Singapore, China, Hong Kong and Taiwan.

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